This section highlights my work in digital storytelling, platform strategy, and brand communication across university organizations, national brands, and media outlets. Each project reflects my ability to create audience-centered content, analyze engagement patterns, and build digital ecosystems that strengthen visibility and community connection.
Here, visitors will find:
- Student Recruitment Team (SRT) Digital Strategy – a full-page rebrand that increased engagement from minimal activity to more than 200,000 monthly profile views, supported by targeted campaigns, collaborations, and event coverage
- Personal Brand Content – lifestyle and collegiate media featuring high-performing videos, including multiple pieces reaching 100K views and collaborations with Hampton University, Alumni Affairs, HCU Drip, and HBCU Buzz
- Cheeky Bonsai Ambassador Work – TikTok content promoting women’s wellness products using platform strategy and brand psychology, including videos with more than 60K views
- WHOV-TV Social Media – graphics, promos, news content, and brand development for Hampton University’s student-led newscast
Together, these projects demonstrate my strengths as a strategist and creator. I understand how to blend creativity, analytics, and clear brand identity to build digital experiences that resonate and create measurable impact.
Miracle Gross 